An Introduction to the Bounce Rate Metric

If you have a website, it is likely that you have heard the term “bounce rate” being thrown around – but what exactly does it mean, and how does it affect your website?

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Bounce rate is a very useful way to measure how successful your website is, but sadly many website and business owners misunderstand bounce rate and what it means.

What Is the Bounce Rate?

To put it simply, a bounce is one single visit to your website. So users who visit your website can be broken down into two categories: the users who check out one page and leave, and the users who check out lots of different pages before leaving.

This means that the bounce rate for your website is the percentage of users who leave after one page click, which can vary massively between websites.

If you want to view your bounce rate, you can do so using Google Analytic tools, or you can ask your website designer for a detailed report about your users. This data will give you a fresh insight into how well your website is doing, giving you the chance to spot problems or issues that your users may be facing.

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For instance, if you notice that your blog has a low bounce rate but your contact page has a high bounce rate, it could mean that there is a glitch or a problem on the contact page that is causing users to leave your website.

If you are looking for local SEO services to help you improve your bounce rate, check out There are lots of ways to improve your bounce rate, and a website expert will be able to give you specific advice to help.

Is a High Bounce Rate Bad?

A high bounce rate may sound like a bad thing, but this isn’t always the case. For example, if you have a single-page website (such as blog or an infograph), then a high bounce rate is normal – after all, there aren’t any more web pages for the user to move to!

On the other hand, if you have a high bounce rate on your homepage, then it could mean that you need to improve your website. This is especially important for e-commerce websites that rely on customers shopping around different web pages.