Four Common Website User Research Methods

In the website design process, user research is essential. Gaining an insight into what users require and think of a website is crucial to ensure its success. Different projects require specific levels of research and insight. There are a multitude of methods used to carry out user research, and some are more suitable than others.

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Effective Research Methods

Some tools assess user behaviour and give valuable insights into what customers do on websites and how it might lead to their purchasing products. Analytics use quantitative data to provide an initial understanding before using more detailed research methods.

Questionnaires and Surveys

Surveys and questionnaires can be conducted in many ways. Facebook and other social networks are a more modern way to reach users, and they provide valuable information for companies. Some websites even use pop-up polls to contact customers. Depending on the customer base, some methods are more successful than others.

Interviews by Telephone

Some customers, especially older audiences, might not be familiar with the internet. Telephone interviews are a quick and efficient way to reach people and find out what they think about the services they’re offered. Not only are they a more personal way to reach users, but they also provide detailed qualitative data too. By speaking to people, companies can find out what customers don’t like about an organisation and give them an idea of how to make things better.

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When companies find out where they might be going wrong, it’s vital for them to improve their customer service. One of the ways to do this is to create a website designed to reach customers from all backgrounds and age ranges. A web development company in London such as can assist in developing useful sites.

Face-to-Face Interviews

Perhaps the most informative and personal way to gather information from business users is to engage with them face to face. Interviews can be carried out in a number of settings, including at home, in groups, in laboratory settings and on the street. User testing and interviews are often combined, providing a detailed evaluation of user experience. It also allows companies to see the users’ facial expressions when talking about the service.

By using practical techniques, businesses can improve their service, retain their client base and develop tools to attract new customers.